Kruchenykh was the most radical of Russian Futurist poets and one of the most innovative poets of the twentieth century. Working directly with his country's great avant-garde artists, he redefined the very nature of the printed book. Written in zaum, Kruchenykh's invented transrational language, the text of Vzorval is a combination of lithographed sheets and pages rubber stamped by the poet himself. The first edition was issued in Spring 1913, the second the following Fall with some rubber-stamped texts dropped or replaced by others. This was the first with Rozanova's cover; she and Kruchenykh were married in 1912.