LOT DETAILS

Materials:

Lithograph printed in colors

Measurements:

50.39 in. (128.00 cm.) (height) by 35.43 in. (90.00 cm.) (width)

Condition:

Condition: A.

Literature:

Müller-Brockmann 2004, Page 70; Thalmann 2004, No. 90, Page 58; Exhibition catalog. Ein Jahrhundert im Weltformat, No. 95, Page 12; Weill 1984, Page 121; Margadant 1983, No. 148, Page 21; Exhibition catalog. Objets, réalismes, affiches suisses 1905-1950, No. 1, Page 2; Exhibition catalog. Werbestil 1930-1940, No. 8, Page 24; Exhibition catalog. Meister der Plakatkunst, No. 71. Every serious poster collector wants Robert Hardmeyer’s 1905 “Waschanstalt Zürich” poster for his or her collection. This unique design with the cock wearing a coat revolutionised the world of advertising at the beginning of the last century. The humanised animal figure and the dominant lettering graced the laundry company’s headquarters and its vans for many decades. The “Waschanstalt” eventually had to make way for a modern building with luxury lofts, but it will always be remembered thanks to this legendary poster